Hi, I'm Cassie

I'm a UX/UI designer with hybrid skillsets

Approach

I love applying UX strategies to discover new insights and developing products that empower users to achieve their goals. I'm a firm believer of uncovering and addressing user problems rather than implementing empty features.

UX Strategy

No solution fits all. Strategize to find the right approach using data and research.

UI Design

Apply design to help users complete their tasks and encourage intuitive actions.

Coding

Previously a front end developer, I understand how design translates on the web, with the capabilities to code it.

Case Studies

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View the HomePath website here

Fannie Mae HomePath

Big Impact through Small Changes

HomePath is a public website for buyers to discover Fannie Mae-owned homes and connect potential buyers with real estate professionals. With each inquiry – whether through phone, email or chat – had a cost, and that would soon triple through the vendor.

Learn how we strategized for better self service and lowered operation costs.

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Fannie Mae Agent Scorecard

Who wants bad grades?

Certainly not me! But how do you fix things when you don't know where you went wrong? This was a question many Fannie Mae Real Estate Agents found themselves asking when it came to being scored. Through our work, we helped agents better track their performance, translate their scores, and improve.

Internal Products Under Non-Disclosure Agreement

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Fannie Mae Connect (FMC)

Improving the reporting experience

Many customers come to FM Connect for data, reporting and analytics. We were challenged to address usability and engagement issues on the platform.

Internal Products Under Non-Disclosure Agreement

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Client: Windy City Labs (WCL)

Solving for Glance, the smart mirror

Smart mirrors seem something out of a sci-fi movie but they're a product proving itself to be in high demand with an expanding market. How can WCL differentiate itself and create a desirable product that can help its users?

Learn how my team worked to help solve for a seamless user experience by researching and strategizing interactions, user needs, and end goals.

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Fitness Concept

Working out without the work

Fitness apps and other activity tracking products have flooded the market and are easily accessible to all types of consumers. However, despite the wide range of products and varying approaches, people continuously struggle to maintain a healthy lifestyle.

Learn how my team and I created a mobile application to help users stay engaged with fitness through social motivation.

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Travel Concept

Everything you need, in one place

Traveling can be an enjoyable experience, but the hassle of searching, planning, and booking beforehand can be dreadful. Users have been forced to use multiple resources from beginning to end, resulting in inefficiency, frustration, and mistakes.

Learn how my team and I created a mobile application to help users feel safe and confident with their choices while completing travel tasks fast and efficiently.

Inclusion & Accessibility

Im an evangelist and educator of inclusive design and accessibility within Fannie Mae. As creator and leader of the Inclusive Design Community of Practice (CoP) and co-lead of the I2 Accessibilities Workstream, I help to strategize and lead the enterprise towards digital accessibility and inclusion for internal and external users.

Inclusive Design CoP

Educated audiences about the benefits and differences of inclusive design and accessibility.

Autism Speaks Walk

Supported the local community to enhance the lives of people living with autism.

Accessibility Labs

Educated internal employees on accessibility features within our daily tools.

Accomplishments

Through my contributions at Fannie Mae, I'm proud to have been a part of the inclusion and accessibility efforts that resulted in us making the 2020 Disability Equality Index® (DEI) list, as well as empowering employees and sharing the benefits of accessible features through our tools.

2020 Best Place to Work for Disability Inclusion

Contributor to Fannie Mae's 2020 DEI score. The nation's most comprehensive annual benchmarking tool that allows America's leading corporations to self-report their disability policies and practices.

View our 90% score here.

Empowering and supporting employees with disabilities

We were interviewed by Microsoft regarding our Accessibility Labs to help educate our employees on accessibility features in Microsoft 365. Another great example of how inclusive design benefits all.

View the case study interview here.

About Me

In addition to UX, I enjoy visual design and exploring data visualization on the side. I also love illustration, donuts, agile development, and waterfalls...but only in nature, not process!

Get in touch

If you like my work, I'd love to meet, chat, and buy you some coffee.

In the meantime, here's my LinkedIn profile.